Covergirl Skincare Launch

CLEAN FRESH SKINCARE | Pack Design | Photography Direction

Covergirl’s launch into skincare was a natural progression for the brand as they continued to build out the offering for Gen Z under Clean Fresh. Our creative team was tasked with designing packaging that was destinctive and fit within the current brand cues while being easily shapable. Tying in the idea of regimen with the photography was an important part of story telling for a makeup brand that starts with skincare and end with makeup application. We really wanted to show the textures of the product as we were not in an open-sell environment for the customer to test.