Photo + Art Director
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Covergirl Simply Ageless / Pack Design & Photo Direction / PH: Jonathan Kambouris

SIMPLY AGELESS | Pack Design | Display + Digital Photography Direction

Simply Ageless is the latest product innovation from Covergirl focusing on the concerns of the aging consumer. The objective was to elevate this category within Covergirl’s portfolio while creating a distinctive brand block at shelf. Balancing the simplicity of the packaging design while bringing the key skincare and color benefits to life.